IQVIA Analytics Enablement Manager in Plymouth Meeting, Pennsylvania
Position Summary: Provide strategic direction and “hands on” guidance with respect to the planning, design, execution, and monitoring of all measurement activities to drive optimization of customer engagement. Play a key role in supporting multiple client engagements, working closely with client stakeholders, a cross functional IQVIA team, and external partners. Responsibilities
Work closely with clients and external stakeholders to develop, document, and “own” the measurement plan process Assist in identifying performance and user experience KPIs as well as developing the tagging strategy aligned to the KPIs Translate the measurement plan into technical specifications including tagging and data capture requirements Oversee the implementation of the measurement plans across channels including but not limited to websites, CRM, Online Media, and Social channels Manage and direct cross functional team resources as well as internal and external client partner as needed to meet necessary timelines with a focus on quality deliverables Lead overall Governance, training, and oversight of the tagging process Ensure QA and monitoring process for tagging and data capture to enable the measurement plan Advise clients on best practices (i.e. standards) and ensure agency utilization of standards and metadata tracking tools Collaborate with internal and external partners to plan and execute optimization recommendations and associated testing Create and manages process for triaging and resolving issues related to tagging, data capture Manage resource allocation, training, documentation, and project delivery across a team of onshore and offshore resources
Experience, Specialized Knowledge, & Education Required:
Minimum of 5 years of experience in a related field including professional services, consulting, or client multichannel or digital role Minimum of 5 years of experience in digital marketing (website, traditional and emerging online media) and multi-channel marketing (email, offline, and 3rd party channels) Minimum of 3+ years of hands on experience with web analytics tools (e.g. Google Analytics, Omniture) and digital tagging tools (e.g. Google Tag Manager, Tealium) required. 1-2 years of pharmaceutical and/or healthcare industry experience preferred but not required 1-2 years of management experience managing and developing onshore and offshore resources is preferred Experience with web debugging tools (e.g. Charles) and request tracking tools (e.g. JIRA) required Experience with Adobe Marketing Cloud is highly preferred, particularly Adobe Experience Manager, Audience Manager, Test & Target, and Adobe Campaign Experience working with DMPs & DSPs preferred
Additional Requirements: Excellent problem solving and analytical skills, ability to think critically, present technical results with clients, business partners, and derive key insights from these results Excellent communication (oral and written), presentation, and interpersonal skills Ability to work independently as lead cross-departmental teams initiatives Works willingly and effectively in a matrix environment Relationship building skills with an ability to influence client and partners toward common goals, objectives Ability to manage multiple projects, juggle priorities, and deliver on tight deadlines Project management skills to effectively manage multiple projects across clients
Announcing IMS Health and Quintiles are now IQVIA™.
Join us on our exciting journey!
IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.
Did you know?
We know that meaningful results require not only the right approach but also the right people . Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes.
Whatever your career goals, we are here to ensure you get there!
We invite you to join IQVIA™.